Terry Daugherty
About
Terry Daugherty has authored 22 papers that have received a total of 1.9k indexed citations.
This includes 15 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Virtual Reality Applications and Impacts (4 papers). Terry Daugherty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Virtual Reality Applications and Impacts (4 papers) and collaborates with scholars based in United States. Terry Daugherty's co-authors include Hairong Li, Frank Biocca, Ernest Hoffman, Kathleen Kennedy and Harsha Gangadharbatla and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Psychology
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