Thomas Aichner
About
Thomas Aichner has authored 20 papers that have received a total of 465 indexed citations.
This includes 7 papers in Marketing, 7 papers in Management of Technology and Innovation and 6 papers in Sociology and Political Science. The topics of these papers are Product Development and Customization (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Thomas Aichner is often cited by papers focused on Product Development and Customization (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Italy, Saudi Arabia and Germany. Thomas Aichner's co-authors include Cipriano Forza, Alessio Trentin, Abdel Monim Shaltoni, Robert L. Wilken and Oswin Maurer and has published in prestigious journals such as Technological Forecasting and Social Change, International Journal of Operations & Production Management and Cyberpsychology Behavior and Social Networking
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