Thomas Salzberger
About
Thomas Salzberger has authored 29 papers that have received a total of 494 indexed citations.
This includes 11 papers in Marketing, 8 papers in Social Psychology and 8 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (8 papers) and Customer Service Quality and Loyalty (7 papers). Thomas Salzberger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Austria, Australia and Germany. Thomas Salzberger's co-authors include Monika Koller, Tanja Stamm, Katrin Bekes, Michael T. Ewing and Rolf Weitkunat and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and European Journal of Marketing
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