Tianshu Sun

35 papers and 336 indexed citations i.

Tianshu Sun has authored 35 papers that have received a total of 336 indexed citations. This includes 17 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (10 papers) and Technology Adoption and User Behaviour (7 papers). Tianshu Sun is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (10 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in United States, China and Canada. Tianshu Sun's co-authors include Elena Zheleva, Joseph M. Golden, Siva Viswanathan, Ni Huang and Kaifu Zhang and has published in prestigious journals such as Journal of Applied Physics, Management Science and MIS Quarterly