T.M.M. Verhallen
About
T.M.M. Verhallen has authored 33 papers that have received a total of 2.0k indexed citations.
This includes 17 papers in Marketing, 9 papers in Strategy and Management and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers). T.M.M. Verhallen is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers) and collaborates with scholars based in The Netherlands, Belgium and United States. T.M.M. Verhallen's co-authors include R.T. Frambach, W. Fred van Raaij, H. van Herk, Ype H. Poortinga and P.T.M. Ingenbleek and has published in prestigious journals such as Journal of Consumer Research, Journal of Product Innovation Management and Industrial Marketing Management
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