Tsai‐Lien Yeh
About
Tsai‐Lien Yeh has authored 18 papers that have received a total of 419 indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (7 papers), Efficiency Analysis Using DEA (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Tsai‐Lien Yeh is often cited by papers focused on Digital Marketing and Social Media (7 papers), Efficiency Analysis Using DEA (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Taiwan. Tsai‐Lien Yeh's co-authors include Tser‐Yieth Chen, Chin-I Chang and Yung‐ho Chiu and has published in prestigious journals such as Energy Policy, International Journal of Service Industry Management and Service Industries Journal
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