Tsai‐Lien Yeh

19 papers and 424 indexed citations i.

Tsai‐Lien Yeh has authored 19 papers that have received a total of 424 indexed citations. This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Efficiency Analysis Using DEA (7 papers). Tsai‐Lien Yeh is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Efficiency Analysis Using DEA (7 papers) and collaborates with scholars based in Taiwan. Tsai‐Lien Yeh's co-authors include Tser‐Yieth Chen, Chin-I Chang and Yung‐ho Chiu and has published in prestigious journals such as Energy Policy, International Journal of Service Industry Management and Service Industries Journal.