Tun‐Min Jai

35 papers and 792 indexed citations i.

Tun‐Min Jai has authored 35 papers that have received a total of 792 indexed citations. This includes 24 papers in Sociology and Political Science, 21 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Environmental Sustainability in Business (8 papers). Tun‐Min Jai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Environmental Sustainability in Business (8 papers) and collaborates with scholars based in United States, Australia and Taiwan. Tun‐Min Jai's co-authors include Hsiangting Shatina Chen, Natalia Velikova, Kelly Virginia Phelan and Young Hoon Kim and has published in prestigious journals such as Computers in Human Behavior, International Journal of Hospitality Management and Sustainability