Ülkü Yüksel
About
Ülkü Yüksel has authored 20 papers that have received a total of 361 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Diverse Aspects of Tourism Research (3 papers) and Digital Marketing and Social Media (3 papers). Ülkü Yüksel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Diverse Aspects of Tourism Research (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Australia, Canada and United States. Ülkü Yüksel's co-authors include Ranjit Voola, Catherine Sutton‐Brady, Kaleel Rahman, Joann Peck and Mike Reid and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing
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