Ulrike Gerhard
About
Ulrike Gerhard has authored 17 papers that have received a total of 115 indexed citations.
This includes 4 papers in Sociology and Political Science, 3 papers in Strategy and Management and 3 papers in Marketing. The topics of these papers are Technology Use by Older Adults (3 papers), Innovative Approaches in Technology and Social Development (3 papers) and Consumer Market Behavior and Pricing (2 papers). Ulrike Gerhard is often cited by papers focused on Technology Use by Older Adults (3 papers), Innovative Approaches in Technology and Social Development (3 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in Germany, United Kingdom and Canada. Ulrike Gerhard's co-authors include Elke Pioch, Barbara Hahn, J. D. Fernie, Juliane Jarke and Stephen J. Arnold and has published in prestigious journals such as International Journal of Retail & Distribution Management, Service Industries Journal and Urban Geography
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