Umair Akram

100 papers and 1.7k indexed citations i.

Umair Akram has authored 100 papers that have received a total of 1.7k indexed citations. This includes 51 papers in Sociology and Political Science, 40 papers in Marketing and 33 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (40 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers). Umair Akram is often cited by papers focused on Digital Marketing and Social Media (40 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers) and collaborates with scholars based in China, Pakistan and Vietnam. Umair Akram's co-authors include Zubair Akram, Muhammad Kaleem Khan, Yasir Tanveer, Peng Hui and Muhammad Bilal and has published in prestigious journals such as Computers in Human Behavior, International Journal of Environmental Research and Public Health and Frontiers in Psychology