Ünal Ö. Boya

21 papers and 218 indexed citations i.

Ünal Ö. Boya has authored 21 papers that have received a total of 218 indexed citations. This includes 7 papers in Management of Technology and Innovation, 6 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Management and Marketing Education (6 papers), Innovations in Educational Methods (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Ünal Ö. Boya is often cited by papers focused on Management and Marketing Education (6 papers), Innovations in Educational Methods (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, Thailand and Australia. Ünal Ö. Boya's co-authors include Eva M. Hyatt, Lawrence L. Garber, Michael J. Dotson, Robert A. Robicheaux and John S. Hill and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Food Quality and Preference