Uttam Chakraborty
About
Uttam Chakraborty has authored 16 papers that have received a total of 291 indexed citations.
This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (5 papers). Uttam Chakraborty is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in India. Uttam Chakraborty's co-authors include Savita Bhat and G. Rejikumar and has published in prestigious journals such as Computers in Human Behavior, International Journal of Contemporary Hospitality Management and Journal of Research in Interactive Marketing
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