Vikas Arya
About
Vikas Arya has authored 31 papers that have received a total of 665 indexed citations.
This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Sustainability in Business (6 papers). Vikas Arya is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in India, Morocco and United Kingdom. Vikas Arya's co-authors include Deepa Sethi, Anshuman Sharma, Justin Paul, Viltė Auruškevičienė and Vijay Pereira and has published in prestigious journals such as Computers in Human Behavior, Environmental Science and Pollution Research and International Journal of Information Management
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