Vikas Gautam
About
Vikas Gautam has authored 37 papers that have received a total of 264 indexed citations.
This includes 17 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Technology Adoption and User Behaviour (8 papers) and Digital Marketing and Social Media (8 papers). Vikas Gautam is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Technology Adoption and User Behaviour (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in India and United States. Vikas Gautam's co-authors include Vikram Sharma, Anuradha Basu, Anuj K. Yadav, Ankur Srivastava and Suresh C. Sharma and has published in prestigious journals such as Management Science, Journal of Cleaner Production and Energy Policy
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