Visa Heinonen

8 papers and 197 indexed citations i.

Visa Heinonen has authored 8 papers that have received a total of 197 indexed citations. This includes 4 papers in Marketing, 3 papers in Gender Studies and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Nostalgia and Consumer Behavior (2 papers) and Gender, Feminism, and Media (2 papers). Visa Heinonen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Nostalgia and Consumer Behavior (2 papers) and Gender, Feminism, and Media (2 papers) and collaborates with scholars based in Finland, United States and Bangladesh. Visa Heinonen's co-authors include Toni Ryynänen, Minna Autio, Eva Heiskanen, K.M. Zahidul Islam and Piia Jallinoja and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Consumer Behaviour and Qualitative Market Research An International Journal