Wally Olins

3 papers and 354 indexed citations i.

Wally Olins has authored 3 papers that have received a total of 354 indexed citations. This includes 2 papers in Strategy and Management, 1 paper in Marketing and 0 papers in Industrial relations. The topics of these papers are Corporate Identity and Reputation (2 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Marketing and Advertising Strategies (1 paper). Wally Olins is often cited by papers focused on Corporate Identity and Reputation (2 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Marketing and Advertising Strategies (1 paper) and collaborates with scholars based in United States. Wally Olins's co-authors include Mary Jo Hatch and Majken Schultz and has published in prestigious journals such as and