Wann‐Yih Wu

42 papers and 1.6k indexed citations i.

Wann‐Yih Wu has authored 42 papers that have received a total of 1.6k indexed citations. This includes 16 papers in Strategy and Management, 14 papers in Sociology and Political Science and 14 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Innovation and Knowledge Management (9 papers). Wann‐Yih Wu is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Innovation and Knowledge Management (9 papers) and collaborates with scholars based in Taiwan, Vietnam and United States. Wann‐Yih Wu's co-authors include Ying‐Kai Liao, Chen‐Su Fu, Man‐Ling Chang, Cheng‐Feng Cheng and Chinho Lin and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Tourism Management