Wee-Kheng Tan

49 papers and 732 indexed citations i.

Wee-Kheng Tan has authored 49 papers that have received a total of 732 indexed citations. This includes 40 papers in Sociology and Political Science, 15 papers in Marketing and 13 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (29 papers), Diverse Aspects of Tourism Research (16 papers) and Technology Adoption and User Behaviour (10 papers). Wee-Kheng Tan is often cited by papers focused on Digital Marketing and Social Media (29 papers), Diverse Aspects of Tourism Research (16 papers) and Technology Adoption and User Behaviour (10 papers) and collaborates with scholars based in Taiwan. Wee-Kheng Tan's co-authors include Chia‐Yu Kuo, Hsiang‐Lan Cheng, Wei-Hung Chen, Tung‐Ching Lin and Weijie Wang and has published in prestigious journals such as Computers in Human Behavior, Expert Systems with Applications and Journal of Retailing and Consumer Services