Wei‐Lun Chang
About
Wei‐Lun Chang has authored 61 papers that have received a total of 505 indexed citations.
This includes 28 papers in Marketing, 16 papers in Sociology and Political Science and 15 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Wei‐Lun Chang is often cited by papers focused on Digital Marketing and Social Media (14 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Taiwan, United Kingdom and Canada. Wei‐Lun Chang's co-authors include Soe‐Tsyr Yuan, Vladlena Benson, Eldon Y. Li, Osmud Rahman and Chun-Chi Chen and has published in prestigious journals such as European Journal of Operational Research, Communications of the ACM and Expert Systems with Applications
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