Wei‐Ming Ou

13 papers and 325 indexed citations i.

Wei‐Ming Ou has authored 13 papers that have received a total of 325 indexed citations. This includes 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Strategy and Management and 5 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Corporate Identity and Reputation (4 papers). Wei‐Ming Ou is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in Taiwan, United States and South Korea. Wei‐Ming Ou's co-authors include Russell Abratt, Cheng‐Nan Chen, Cheng‐Fei Lee, Paul Dion and Wei‐Tsong Wang and has published in prestigious journals such as Journal of Retailing and Consumer Services, Service Industries Journal and Corporate Reputation Review