Weisha Wang

17 papers and 206 indexed citations i.

Weisha Wang has authored 17 papers that have received a total of 206 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Cognitive Neuroscience and 5 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Cultural Differences and Values (2 papers). Weisha Wang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in United Kingdom, China and Hong Kong. Weisha Wang's co-authors include Paurav Shukla, Yang Dong, Yichuan Wang, Shunying Zhao and Ibrahim Abosag and has published in prestigious journals such as Social Science & Medicine, Journal of Business Research and Journal of Business Ethics