Weng Marc Lim
About
Weng Marc Lim has authored 263 papers that have received a total of 11.6k indexed citations.
This includes 103 papers in Marketing, 102 papers in Sociology and Political Science and 44 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (69 papers), Consumer Behavior in Brand Consumption and Identification (64 papers) and Technology Adoption and User Behaviour (32 papers). Weng Marc Lim is often cited by papers focused on Digital Marketing and Social Media (69 papers), Consumer Behavior in Brand Consumption and Identification (64 papers) and Technology Adoption and User Behaviour (32 papers) and collaborates with scholars based in Malaysia, Australia and India. Weng Marc Lim's co-authors include Satish Kumar, Naveen Donthu, Nitesh Pandey, Tareq Rasul and Ding Hooi Ting and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Energy Economics
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