Weng Marc Lim

279 papers and 13.1k indexed citations i.

Weng Marc Lim has authored 279 papers that have received a total of 13.1k indexed citations. This includes 109 papers in Sociology and Political Science, 107 papers in Marketing and 48 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (74 papers), Consumer Behavior in Brand Consumption and Identification (67 papers) and Technology Adoption and User Behaviour (34 papers). Weng Marc Lim is often cited by papers focused on Digital Marketing and Social Media (74 papers), Consumer Behavior in Brand Consumption and Identification (67 papers) and Technology Adoption and User Behaviour (34 papers) and collaborates with scholars based in Malaysia, Australia and India. Weng Marc Lim's co-authors include Satish Kumar, Naveen Donthu, Tareq Rasul, Nitesh Pandey and Ding Hooi Ting and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Energy Economics.