Wenjing Duan

50 papers and 2.7k indexed citations i.

About

Wenjing Duan has authored 50 papers that have received a total of 2.7k indexed citations. This includes 36 papers in Sociology and Political Science, 26 papers in Marketing and 9 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (33 papers), Consumer Market Behavior and Pricing (20 papers) and Digital Platforms and Economics (5 papers). Wenjing Duan is often cited by papers focused on Digital Marketing and Social Media (33 papers), Consumer Market Behavior and Pricing (20 papers) and Digital Platforms and Economics (5 papers) and collaborates with scholars based in United States, China and Canada. Wenjing Duan's co-authors include Andrew B. Whinston, Wenqi Zhou, Yun Huang, Bin Gu and Qing Cao and has published in prestigious journals such as Communications of the ACM, Information Systems Research and Information & Management

In The Last Decade

Rankless by CCL
2025