Wenyao Zhang

18 papers and 391 indexed citations i.

Wenyao Zhang has authored 18 papers that have received a total of 391 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers) and Environmental Sustainability in Business (4 papers). Wenyao Zhang is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in China, United States and Taiwan. Wenyao Zhang's co-authors include Wei Zhang, Yuan Jiang, Tuğrul Daim, Bing-Hong Wang and Xinxin Zhang and has published in prestigious journals such as The Science of The Total Environment, Journal of Business Research and International Journal of Environmental Research and Public Health.