Wenyu Dou

35 papers and 1.8k indexed citations i.

Wenyu Dou has authored 35 papers that have received a total of 1.8k indexed citations. This includes 23 papers in Sociology and Political Science, 14 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (8 papers). Wenyu Dou is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Hong Kong, United States and China. Wenyu Dou's co-authors include Nan Zhou, Guangping Wang, Hairong Li, Chenting Su and Nan Zhou and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Journal of International Business Studies