Wonseok Oh

62 papers and 1.4k indexed citations i.

Wonseok Oh has authored 62 papers that have received a total of 1.4k indexed citations. This includes 22 papers in Strategy and Management, 19 papers in Information Systems and Management and 18 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (16 papers) and Consumer Market Behavior and Pricing (13 papers). Wonseok Oh is often cited by papers focused on Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (16 papers) and Consumer Market Behavior and Pricing (13 papers) and collaborates with scholars based in South Korea, United States and Canada. Wonseok Oh's co-authors include Alain Pinsonneault, Sang Pil Han, Joung W. Kim, Tae-Kyung Kim and Sangyong Jeon and has published in prestigious journals such as Management Science, Journal of Marketing Research and MIS Quarterly