Sang Pil Han
About
Sang Pil Han has authored 36 papers that have received a total of 1.7k indexed citations.
This includes 23 papers in Sociology and Political Science, 15 papers in Marketing and 13 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Digital Platforms and Economics (13 papers) and Consumer Market Behavior and Pricing (12 papers). Sang Pil Han is often cited by papers focused on Digital Marketing and Social Media (16 papers), Digital Platforms and Economics (13 papers) and Consumer Market Behavior and Pricing (12 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Sang Pil Han's co-authors include Anindya Ghose, Wonseok Oh, Avi Goldfarb, Sung-Hyuk Park and Sungho Park and has published in prestigious journals such as Journal of Marketing, Management Science and MIS Quarterly
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