Xiang Gong

37 papers and 812 indexed citations i.

Xiang Gong has authored 37 papers that have received a total of 812 indexed citations. This includes 27 papers in Sociology and Political Science, 20 papers in Information Systems and Management and 10 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (20 papers) and Impact of Technology on Adolescents (11 papers). Xiang Gong is often cited by papers focused on Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (20 papers) and Impact of Technology on Adolescents (11 papers) and collaborates with scholars based in China, Hong Kong and Canada. Xiang Gong's co-authors include Matthew Lee, Kem Z.K. Zhang, Chongyang Chen, Christy M.K. Cheung and Sesia J. Zhao and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Information & Management