Xiang Li

197 papers and 6.0k indexed citations i.

Xiang Li has authored 197 papers that have received a total of 6.0k indexed citations. This includes 111 papers in Sociology and Political Science, 58 papers in Marketing and 27 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (62 papers), Digital Marketing and Social Media (54 papers) and Consumer Behavior in Brand Consumption and Identification (36 papers). Xiang Li is often cited by papers focused on Diverse Aspects of Tourism Research (62 papers), Digital Marketing and Social Media (54 papers) and Consumer Behavior in Brand Consumption and Identification (36 papers) and collaborates with scholars based in United States, China and United Kingdom. Xiang Li's co-authors include James F. Petrick, Bing Pan, Yingsha Zhang, Laurie Wu and Yang Yang and has published in prestigious journals such as Environmental Science & Technology, Management Science and Bioresource Technology