Xiao Ma
About
Xiao Ma has authored 23 papers that have received a total of 411 indexed citations.
This includes 14 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 4 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (7 papers) and Impact of Technology on Adolescents (4 papers). Xiao Ma is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (7 papers) and Impact of Technology on Adolescents (4 papers) and collaborates with scholars based in United States, China and Singapore. Xiao Ma's co-authors include Lara Khansa, Sung S. Kim, Jinghui Hou, Dong-Heon Kwak and Mor Naaman and has published in prestigious journals such as Information Systems Research, Information & Management and International Journal of Information Management
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