Xiaoning Liang

19 papers and 284 indexed citations i.

Xiaoning Liang has authored 19 papers that have received a total of 284 indexed citations. This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). Xiaoning Liang is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Ireland, China and United States. Xiaoning Liang's co-authors include Tony C. Garrett, Fu Guo, Yuhui Gao and Weilin Liu and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and European Journal of Marketing