Xiaorong Fu

12 papers and 270 indexed citations i.

Xiaorong Fu has authored 12 papers that have received a total of 270 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Xiaorong Fu is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in China, United States and South Africa. Xiaorong Fu's co-authors include Jing Pang, Doğan Gürsoy, Guangyu Zhang, Zhang Meng and Wenting Zhu and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research