Xina Yuan

19 papers and 289 indexed citations i.

Xina Yuan has authored 19 papers that have received a total of 289 indexed citations. This includes 7 papers in Strategy and Management, 7 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (6 papers), Innovation and Knowledge Management (4 papers) and Technology Adoption and User Behaviour (4 papers). Xina Yuan is often cited by papers focused on Digital Marketing and Social Media (6 papers), Innovation and Knowledge Management (4 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in China, South Korea and United States. Xina Yuan's co-authors include Sang Yong Kim, Ji Yoon Kim, Zhaoyang Guo, T. Song and Yi Xie and has published in prestigious journals such as International Journal of Hospitality Management, Water and Asia Pacific Journal of Management