Xinxin Li

45 papers and 1.5k indexed citations i.

Xinxin Li has authored 45 papers that have received a total of 1.5k indexed citations. This includes 21 papers in Sociology and Political Science, 13 papers in Marketing and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (9 papers) and Work-Family Balance Challenges (5 papers). Xinxin Li is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (9 papers) and Work-Family Balance Challenges (5 papers) and collaborates with scholars based in China, United States and Singapore. Xinxin Li's co-authors include Yuxing Ni, Fei-Fei Gu, Lizhong Han, Lorin M. Hitt and Shuzhen Xiao and has published in prestigious journals such as Academy of Management Review, PLoS ONE and Strategic Management Journal