Xiucheng Fan

33 papers and 884 indexed citations i.

Xiucheng Fan has authored 33 papers that have received a total of 884 indexed citations. This includes 16 papers in Marketing, 14 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (6 papers). Xiucheng Fan is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in China, United States and Pakistan. Xiucheng Fan's co-authors include Salman Yousaf, Tianjun Feng, Wenhao Song, Xiande Zhao and Tang Yao and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Tourism Management