Xiuping Li

17 papers and 559 indexed citations i.

Xiuping Li has authored 17 papers that have received a total of 559 indexed citations. This includes 9 papers in Social Psychology, 7 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Behavioral Health and Interventions (3 papers). Xiuping Li is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Behavioral Health and Interventions (3 papers) and collaborates with scholars based in Singapore, China and Hong Kong. Xiuping Li's co-authors include Hongyan Jiang, Dilip Soman, Aradhna Krishna, Chen Li and Page Moreau and has published in prestigious journals such as Journal of Consumer Research, Psychological Science and Journal of Business Research