Xixian Peng

17 papers and 276 indexed citations i.

Xixian Peng has authored 17 papers that have received a total of 276 indexed citations. This includes 11 papers in Sociology and Political Science, 7 papers in Information Systems and Management and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Xixian Peng is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in China, Singapore and New Zealand. Xixian Peng's co-authors include Yuxiang Zhao, Qinghua Zhu, Xinwei Wang, Hock‐Hai Teo and Shijie Song and has published in prestigious journals such as Computers in Human Behavior, Frontiers in Psychology and Information Systems Research