Xu Xin
About
Xu Xin has authored 65 papers that have received a total of 1.6k indexed citations.
This includes 20 papers in Sociology and Political Science, 16 papers in Information Systems and Management and 10 papers in Electrical and Electronic Engineering. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (6 papers). Xu Xin is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, Hong Kong and United States. Xu Xin's co-authors include Viswanath Venkatesh, James Y.L. Thong, Yong Jin, Eric W.T. Ngai and Se‐Joon Hong and has published in prestigious journals such as Management Science, MIS Quarterly and Sensors
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