Xuehua Wang
About
Xuehua Wang has authored 31 papers that have received a total of 1.1k indexed citations.
This includes 18 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (9 papers) and Digital Marketing and Social Media (8 papers). Xuehua Wang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in China, Hong Kong and Macao. Xuehua Wang's co-authors include Zhilin Yang, Colin M. Shapiro, Jianhua Shen, Henry J. Moller and Frank F. Sun and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Affective Disorders
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