Ya-Hui Hsu

16 papers and 559 indexed citations i.

Ya-Hui Hsu has authored 16 papers that have received a total of 559 indexed citations. This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Finance. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Statistical Methods and Inference (2 papers) and Digital Marketing and Social Media (2 papers). Ya-Hui Hsu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Statistical Methods and Inference (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in Taiwan, United States and Hong Kong. Ya-Hui Hsu's co-authors include Wenchang Fang, Cheng–Der Fuh, Der‐Yuan Wang, Cheng‐Yi Liu and Yu‐Shan Chen and has published in prestigious journals such as Journal of Business Ethics, Operations Research and International Journal of Environmental Research and Public Health