Yakup Durmaz
About
Yakup Durmaz has authored 48 papers that have received a total of 192 indexed citations.
This includes 26 papers in Marketing, 21 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Environmental Sustainability in Business (9 papers). Yakup Durmaz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Environmental Sustainability in Business (9 papers) and collaborates with scholars based in Türkiye, Hong Kong and Iraq. Yakup Durmaz's co-authors include Ahmet İlhan, Özlem Özer and Tuba Büyükbeşe and has published in prestigious journals such as Journal of Cleaner Production, International Journal of Quality & Reliability Management and Human Vaccines & Immunotherapeutics
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