Yang Feng

41 papers and 776 indexed citations i.

Yang Feng has authored 41 papers that have received a total of 776 indexed citations. This includes 20 papers in Sociology and Political Science, 12 papers in Marketing and 8 papers in Gender Studies. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Media Influence and Health (7 papers). Yang Feng is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Media Influence and Health (7 papers) and collaborates with scholars based in United States, China and Singapore. Yang Feng's co-authors include Quan Xie, Huan Chen, Katherine Frith, Chen Lou and Xuepeng Yang and has published in prestigious journals such as Bioresource Technology, Tetrahedron and Computers in Human Behavior