Yaniv Gvili

21 papers and 514 indexed citations i.

Yaniv Gvili has authored 21 papers that have received a total of 514 indexed citations. This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (4 papers). Yaniv Gvili is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Israel, United States and Germany. Yaniv Gvili's co-authors include Shalom Levy, Moty Amar, Aner Tal, Brian Wansink and Yaniv Poria and has published in prestigious journals such as Journal of Business Research, Organizational Behavior and Human Decision Processes and International Journal of Environmental Research and Public Health