Yanqun He
About
Yanqun He has authored 16 papers that have received a total of 682 indexed citations.
This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Yanqun He is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in China, Hong Kong and Macao. Yanqun He's co-authors include Liyin Jin, Haiyan Song, Ruihong Li, Jian Ma and Siu‐Keung Tse and has published in prestigious journals such as Journal of Consumer Research, European Journal of Operational Research and Journal of Business Research
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