Yanwu Yang

34 papers and 321 indexed citations i.

Yanwu Yang has authored 34 papers that have received a total of 321 indexed citations. This includes 22 papers in Marketing, 13 papers in Management Science and Operations Research and 10 papers in Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (20 papers), Digital Marketing and Social Media (8 papers) and Auction Theory and Applications (7 papers). Yanwu Yang is often cited by papers focused on Consumer Market Behavior and Pricing (20 papers), Digital Marketing and Social Media (8 papers) and Auction Theory and Applications (7 papers) and collaborates with scholars based in China, United States and Hong Kong. Yanwu Yang's co-authors include Daniel Zeng, Bernard J. Jansen, Yinghui Yang and Rui Qin and has published in prestigious journals such as Pattern Recognition, Frontiers in Psychology and Information & Management