Yao Song

34 papers and 440 indexed citations i.

Yao Song has authored 34 papers that have received a total of 440 indexed citations. This includes 11 papers in Social Psychology, 9 papers in Marketing and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Evolutionary Psychology and Human Behavior (5 papers). Yao Song is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Evolutionary Psychology and Human Behavior (5 papers) and collaborates with scholars based in Hong Kong, China and Japan. Yao Song's co-authors include Yan Luximon, Zhenzhen Qin, Yuqi Liu and Yaqi Zhang and has published in prestigious journals such as Journal of the American Chemical Society, Computers in Human Behavior and Sensors