Yaou Hu

18 papers and 469 indexed citations i.

Yaou Hu has authored 18 papers that have received a total of 469 indexed citations. This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Yaou Hu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, United States and Canada. Yaou Hu's co-authors include Hyounae Min, Biyan Wen, Hyun Jeong Kim, Na Su and Li Pan and has published in prestigious journals such as Frontiers in Psychology, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management