Yaou Hu
About
Yaou Hu has authored 18 papers that have received a total of 469 indexed citations.
This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Yaou Hu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, United States and Canada. Yaou Hu's co-authors include Hyounae Min, Biyan Wen, Hyun Jeong Kim, Na Su and Li Pan and has published in prestigious journals such as Frontiers in Psychology, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Johannes Blaschke are published in Top fields papers by Lin Hou are about Top journals papers by Tong Feng are published in Top authors papers by Rosetta Newsome are co-authored with Top authors papers by Agnès Lamotte are co-authored with Top countries impacted by papers by Janin Andres Top countries impacted by papers by Michelle L. Kloc Top authors papers by Lingxiang Jin are co-authored with